RevOptimum Blog

For independent properties, revenue management has always been the least understood part of operations. Most hoteliers accept that decent revenue management strategies can boost occupancy; however, they don't consider it crucial to their hotel's success. On top of this, because of independent's strict budgets, hotel owners and general managers stick to a basic, cheap, and frankly unfruitful revenue management service or a trainee who doesn't know the in-depth strategies for maximum profit.

For those operating in the hotel industry, to hoteliers and general managers, maximizing revenue is a top priority. However, achieving this goal requires the optimal pricing strategy at the right time. Thus, pricing plays a critical role in the hyper-competitive industry that is hotel and travel.

The competitive hotel market is driving revenues for the large brands due to their high budgets to attract guests. Small hotel chains and independent hotel brands are becoming concerned about their position in the aggressive marketplace and determine to convert to a branded hotel chain.

Independent hoteliers with no budgets for expensive digital hotel revenue systems can now compete with large hotel chains. Independent revenue management companies can help independents ramp up profit without the need of purchasing an expensive revenue management software.