RevOptimum Blog

In today's digital age, where travelers are bombarded with countless options for accommodations, hotels face the challenge of standing out amidst fierce competition. Traditional advertising methods alone are no longer sufficient to capture the attention of potential guests. Instead, hotels are turning to the dynamic duo of inbound marketing and content creation to not only attract customers but also to create meaningful connections and enhance the overall guest experience.

In the fiercely competitive world of hospitality, attracting customers to your hotel website is no easy feat. With travelers spoilt for choice, it's crucial to stand out from the crowd. Fortunately, there's one surefire way to captivate potential guests from the moment they land on your site: amazing images.

In the ever-evolving hospitality landscape, where competition is fierce and guest expectations continue to rise, hoteliers are constantly seeking innovative strategies to maximize profitability and enhance guest experiences. One transformative approach that is gaining traction among forward-thinking hoteliers is partnering with a remote hotel revenue management company. This modern solution not only offers a competitive edge but also brings about a plethora of benefits that can significantly impact a hotel's bottom line and operational efficiency. Let's delve into the amazing advantages of this strategic collaboration.

Attracting customers to your hotel is more than just offering a place to stay; it's about creating unforgettable experiences that leave a lasting impression. In today's competitive hospitality industry, standing out requires a combination of innovative marketing, exceptional service, and a commitment to delivering unique and memorable guest experiences.

Behind every thriving hotel, there stands a proficient revenue management company. In the case of the Porto Vista Hotel, that company is RevOptimum - a hotel revenue enhancement firm that propelled the Porto Vista Hotel into the spotlight, achieving revenue growth surpassing 60%, an unprecedented milestone in the hotel's history.

An overview of the rate parity issue between the OTA’s versus independent Hotels and how it continues to cause debate. After Booking.com created the promotion to override hotel direct rates, all OTA’s followed the lead, freeing them up to dictate their own rates, against independent hoteliers. This causes chaos in rate parity and inequality in direct Hotel rates. Independent Hoteliers are fed up with the issue and requesting penalization for these OTA companies.

RevOptimum offers an innovative RMS that allows independent hotels to increase their revenues at the level of the major hotel chains. For years, large hotel chains have had the technology and budgets to create a strong presence in the hotel industry to obtain significant market share. Now, independent hotel operators can better compete in the hotel business by applying the new RevOptimum RMS to earn the same market share as large hotel chains.

For independent hotels, Remote Revenue Management is outsourcing a revenue specialist or a revenue management group that can mitigate the hotelier from various issues associated with everyday operations, including the implementation of revenue management strategies and developments to improve and maximize the hotel revenues—enabling the hotelier to enhance the guest experience and quality of service.

The Hospitality Industry continues to grow vastly year after year. The Hotel Revenue Management field and RMS (Revenue Management System) technology remain on the ascent to help hotel companies attain their market share. Now, independent hoteliers are focusing on new revenue strategies, revenue streams, and elasticity.

To be competitive and profitable in the hotel industry, hoteliers need to adopt a forward-thinking mentality to achieve substantial revenue growth. Hotel owners can accomplish this by optimizing every booking by positioning their hotel business to rise ahead. What can your hotel be doing now to boost every reservation and achieve revenue growth while setting the foundation for a stable and lucrative hotel business revenue?