The Architect of Remote Revenue Strategy as the definitive pioneer of hotel revenue management in the United States, Scott is the "Guru" who fundamentally transformed the industry by creating the concept of remote revenue management when the discipline was still in its infancy. With a career dedicated to the U.S. independent and boutique hotel sectors, he has built the foundational frameworks that allow non-branded properties to achieve elite-level Market Share (RGI) and RevPAR Index growth. Nationwide Mastery & Strategic Oversight Unlike traditional consultants, Scott remains deeply hands-on, maintaining direct involvement with every single hotel in our portfolio. His expertise spans every major U.S. Census Region, from the high-barrier Northeast and Tri-State corridors to the seasonal resort hubs of Florida, California, and the Mountain West. He possess an unrivaled fluency in the entire independent tech ecosystem, including: Property Management Systems (PMS): Mews, Stayntouch, and Cloudbeds. Revenue Management Systems (RMS): IDeaS G3, Duetto, and Lighthouse (formerly OTA Insight). Strategic KPIs: Dynamic Pricing, Submarket Compression, and Total Revenue Optimization (TRevPAR). The Industry Standard for Asset Optimization A visionary leader who bridges the gap between historical market wisdom and future-facing algorithmic forecasting, Scott ensures that every partner—from a 20-room boutique in Nashville to a luxury coastal resort in Miami—benefits from a sophisticated yield science once reserved only for major global brands. His mission remains clear: empowering U.S. independent owners to outpace their competitive sets and maximize long-term asset value.

Architect of High-Impact U.S. Market Revenue Marisol is the tactical force behind our most complex U.S. independent hotel market revenues. Known for an extremely creative approach to yield science, she is the pioneer behind our Proprietary Blueprint Systems—a series of specialized frameworks developed to help independent hoteliers navigate the unique volatility of the North American market. These blueprints move beyond traditional pricing, offering a masterclass in advanced pricing architecture for high-compression hubs like New York City, Miami, Los Angeles, and Chicago. Creative Strategy for Independent Excellence Utilizing a deep, localized understanding of U.S. submarket dynamics, Marisol excels at distribution cost-control and aggressive revenue recovery. By transforming raw data into creative commercial strategies, she ensures our independent clients maintain a dominant RGI (Revenue Generation Index) and RevPAR Index nationwide. Whether managing a boutique stay in the Pacific Northwest or a luxury coastal resort in Florida, Marisol’s blueprint systems are the industry standard for independent hotel asset optimization. Systems Expertise & Nationwide Scalability A specialist in Total Revenue Management (TRevPAR), Marisol integrates creative problem-solving with the industry’s leading independent tech stacks, including Mews, Stayntouch, and Cloudbeds. Her mission is to provide U.S. hotel owners and operators with the "Blueprints" needed to outpace global brands through dynamic pricing, submarket analysis, and high-margin guest segmentation across all 50 states.

Scientific Rigor in U.S. Independent Hospitality Holding a Bachelor of Science from Harvard University and Professional Revenue Management credentials from Cornell University, Mia is the definitive bridge between U.S. consumer psychology and independent revenue performance. Having completed her Research Master’s in Astrobiology and currently in her second year of PhD candidacy, she applies sophisticated scientific data modeling to hotel yield science, bringing a level of analytical precision rare in the North American market. The Specialist in Independent Digital Distribution Mia specializes in direct booking shift and digital distribution strategies specifically for the U.S. boutique lifestyle segment. By integrating PhD-level data analytics with localized trends in high-growth markets—from the Pacific Northwest to the Southeastern Sun Belt—she optimizes the U.S. guest journey to maximize TRevPAR. Her proprietary approach eliminates the reliance on large brand systems, empowering independent hoteliers to reclaim their margins. Strategic Growth for U.S. Hotel Owners A master of guest segmentation and predictive demand modeling, Mia ensures that independent hotel owners outpace their competitive sets through sophisticated multi-channel optimization. Her mission is to transform complex datasets into actionable revenue growth, ensuring that independent hotels in Florida, California, and New York thrive through evidence-based marketing and superior asset optimization.University and is a graduate from Harvard University. She has recently obtained a Research's Masters from The UNiversity of Edinburgh.

As a seasoned IT crewmember of a family-owned company, Connor brings a unique blend of experience and passion for technology cultivated from a young age. Starting his journey as a PC builder at the tender age of 13, he immersed himself in the intricacies of hardware and software, laying the foundation for a career fueled by curiosity and innovation. Over the years, Connor honed his skills in computer building, troubleshooting, system maintenance, and network administration, playing a pivotal role in optimizing technology infrastructures to support the company's operations.

Jill – Portfolio Revenue Manager Jill specializes in yield management across the U.S. Sun Belt, with a primary focus on the Florida and Texas markets. Mastering the U.S. distribution channel mix via SiteMinder and SynXis, they implement dynamic pricing for independent hotels in Miami, Orlando, and Austin. Jill excels at capturing high-margin group booking opportunities during seasonal shifts in the Southeastern U.S. landscape.

Piedad – Revenue Management Analyst Dedicated to demand forecasting and Total Revenue Optimization (TRevPAR), Piedad applies U.S. hospitality data analytics to the California and Pacific Northwest markets. Using Duetto GameChanger and Lighthouse (formerly OTA Insight), they predict shifting traveler behaviors in Los Angeles, San Francisco, and Seattle. Piedad ensures all systems, from Mews PMS to Stayntouch, are synchronized to maximize ADR during peak West Coast travel windows.

Chris – Regional Director of Revenue With over 7 years of U.S.-based leadership, Chris manages revenue culture for our Midwest and Great Lakes portfolio. A specialist in Cloudbeds and independent revenue tech stacks, they focus on Market Share Penetration (RGI) for properties in Chicago, Minneapolis, and Detroit. Chris is a leading voice in aligning U.S. independent ownership groups with long-term asset value and STR Report benchmarking.

Lisa – Senior Revenue Manager, Luxury Segment Specializing in the U.S. luxury and lifestyle segment across the Mountain West and Southwest, Lisa refines guest segmentation strategies. Using Kway (K-Suite) and Amadeus Delphi, they balance ancillary revenue streams for independent resorts in Denver, Scottsdale, and Las Vegas. Lisa consistently delivers top-tier GOPPAR results for our premium North American boutique properties.

Camilla – Commercial Strategy Lead Bridging the gap between U.S. hotel sales and revenue, Camilla focuses on digital distribution in emerging hubs like Nashville, Charlotte, and Atlanta. They utilize Agency360+ and Demand360 to optimize U.S. OTA partnerships and direct booking shift goals. By aligning marketing with revenue targets, Camilla reduces the cost of acquisition for independent partners across the Central and Southern U.S.

Javier – Director of Revenue Strategy Overseeing top-line performance for independent hotel assets across the Northeast and Mid-Atlantic corridors, Javier leads our North American market analysis. Utilizing IDeaS G3 RMS and independent CRS platforms, they drive RevPAR Index growth by mastering U.S. submarket compression. Their expertise ensures independent properties in high-barrier markets like New York City, Boston, and Washington D.C. consistently outpace their competitive sets.

Richard – Revenue Strategy Specialist (CRME)A Certified Revenue Management Executive, Richard leads U.S. hospitality finance and budget planning with a nationwide scope. Using ProfitSword for business intelligence, they master North American rate parity and GDS management for independent hotels from Hawaii to New England. Their expertise in U.S. financial reporting makes them a critical asset for large-scale strategic initiatives across all 50 states.

Pierre – Revenue Operations & Implementation Manager Specializing in the seamless onboarding of independent hotel technology, Pierre manages systems integration for our partners across the Central U.S. and Gulf Coast regions. With a background in global hospitality operations, they now focus on auditing U.S. distribution health and ensuring rate parity across all independent channels. Pierre is an expert in migrating boutique properties to modern stacks like Cloudbeds and Mews, ensuring that independent owners in markets from New Orleans to Nashville have the data integrity needed to drive RevPAR growth from day one.