It is surprising to know that regardless of the rise of social media and other digital communication channels, email remains the main channel of reference for hotels to: drive more direct sales, issue special offers, promote online reputation management, and build a successful distribution strategy.
Guest data is a game-changer...
Always Be One Step Ahead.
Some guests will book your hotel via OTAs, wheras other guests might have booked directly in response to an email marketing campaign. With this in mind, it is crucial to verify the particular conditions of every guest booking, including looking into the specific details.
Using Competitions and Promotions to your Advantage
Promote, promote, promote! Use your gathering of hotel guest email address to shower them with competitions and promotions. Hotels find great sucess in offering a chance to win a free night's stay, a meal, food and beverage credit, or another price, by signing up to your email list. There are countless ideas for really prosperous promotions and competitions.
Three Reasons Why Hotel Guest Capture is Important.
1. Ownership of the Relationship
2. Creating Repeat Guests
Unusable guest data puts a damper on offering personalized service, and can leave your marketing team guessing. Tip: it is a great idea to ask for more than one email address, in case a guest's first email is written incorrectly or they do not receive your property's emails.
With the right email marketing approach, you can starting cross-selling and even upselling to drive revenues beyond what your basic booking fee would be.
Here are some strategies for successful guest data collection...
Knowing why you are gathering data is the foundation upon which you can build the best results. This will help you generate maximum client engagement and creates new opportunities for cross-selling and repeat clientele.
Email gives your hotel an early chance to personalize the customer journey on a large scale. Plus, it grants you much better control over guest data management.
This will guide your segmentation process, and position your hotel to incorporate an email strategy that truly provides high quality and value to your guests. Resulting in more bookings, leverage upselling, and cross-selling opportunities.
Explore Hotel Revenue Growth with RevOptimum.
Unlike hospitality management companies, RevOptimum exclusively focuses on hotel revenue management. Our experience of 30 years mastering revenue increase skills has helped grow substantial revenues for hotels across the industry. We are hotel revenue management strategists who know your field, set revenue planning goals, and use our industry leadership to boost your hotel revenues.
We’re here to work with your hotel one-on-one to build a revenue management plan that brings in more RevPAR. Contact one of our revenue growth experts to learn how you can reach your hotel revenue goals.
About the Author
Mia Belle Frothingham
Mia Belle Frothingham is the Co-Founder and Chief Marketing Officer of RevOptimum. She oversees all aspects of corporate marketing and outreach strategies, including communications, brand identity, and international and digital advertising. Mia has a Revenue Management certification from Cornell University and is currently an undergraduate student at Harvard University.