RevOptimum Blog

It’s an age-old debate: Should your hotel revenue strategy focus on rate or occupancy? Hotel owners and general managers have long argued about if it’s better to focus on reaching more visitors or on bringing in more revenue from visitors they’re already attracting.

How sound is your hotel revenue strategy? If you’re like most hoteliers, you’re too busy to constantly revise and improve your revenue strategy. Unfortunately, a stale revenue strategy can leave your hotel missing out on massive revenue opportunities.