RevOptimum Blog

Independent hotels do not have the significant global resources of hotel chains when building classic guest loyalty programs. But independent hoteliers are driving progress and finding innovative ways to reward loyal guests and guests who book direct. Learn about the five tips to build big-brand loyalty without necessarily being a "big-brand" hotel (with a BONUS tip!).

As the global happenings are surprisingly increasing the hotel industry's performance, hoteliers face more challenges to attract guests and opportunities to gain new clients. Positioning a hotel in a highly competitive trend today requires active involvement in the business to rise. What should your hotel be doing now to beat the competition and gain permanent revenue growth? Mia Frothingham, a Harvard graduate and hotel tech-savvy; Co-Founder and CMO of RevOptimum – a Hotel Revenue Growth Company, offers the following strategies to get your hotel moving towards revenue improvement.

The travel theme in 2022 is Go Big, Spend Big - especially this summer. With COVID cases ebbing, travel and hotel industries across the globe are looking for a significant rebound this summer. In fact, it seems that summer 2022 will be the busiest travel season ever! Is your property ready?

With the influx of technology and an array of RMS systems, everyone is going heavily digital nowadays. However, if you don't have RMS, that is no problem. The experts at RevOptimum don't do the technical side with some of our clients because these hoteliers find that they don't need or want to buy expensive software.

2021 is almost over; it is time for a new chapter for hotels worldwide. It is safe to say that everyone in the hospitality industry is incredibly hopeful that 2022 will bring a much-needed and much-awaited travel rebound.

As the world reopens and pre-COVID travelers become hungry to get out of their homes, hotel bookings are only quickening. On the World Hotel Index, it seems that eleven countries are now surpassing their pre-pandemic booking volumes, while a further six are just above 90% -- so what is driving this strong performance? The key ingredient in this drastic uptick in international bookings is the final stage of the hotel booking reset = global acceleration.

You have probably heard the term "gig economy" before. You might instantly think of ridesharing or food delivery, but in truth, the gig economy impacts all industries, including oversized, multinational corporations are becoming part of this exploding workforce development.

There is a new age of work-life. A hybrid that is growing in popularity as boundaries begin to blur. Bleisure is quite obviously the combination of business and leisure and refers to combining professional business travel with personal leisure time. Before the pandemic, we heard and saw the digital nomad writing a blog post on a beach or a manager checking their emails on a ski lift. These business travelers usually tried to enjoy the weekend off somewhere they visited for a conference or work. With this new scenario, technology has blurred the barriers between work and play, professional and personal, career and downtime.

For independent properties, revenue management has always been the least understood part of operations. Most hoteliers accept that decent revenue management strategies can boost occupancy; however, they don't consider it crucial to their hotel's success. On top of this, because of independent's strict budgets, hotel owners and general managers stick to a basic, cheap, and frankly unfruitful revenue management service or a trainee who doesn't know the in-depth strategies for maximum profit.