RevOptimum Blog

It is surprising to know that regardless of the rise of social media and other digital communication channels, email remains the main channel of reference for hotels to: drive more direct sales, issue special offers, promote online reputation management, and build a successful distribution strategy.

Like all other businesses, the core factor of the travel industry that determines the success of a hotel is guest satisfaction. In today's modern world, retaining hotel guests has become increasingly more important with such increasing competition. High quality service and thriving guest satisfaction is crucial for any hotel business.