RevOptimum Blog

We could have never imagined that the world would come to a complete stop. Who would have thought that social distancing would become a practice or that a large percentage of the population would be staying at home under strict guidelines?

As the pandemic highly affected the fundamentals of hotel businesses, hoteliers are uncertain on how to move on with the hiring cycle due to the elevated costs involved in recruiting new hires. They are concerned with fees beyond a worker's salary, including opening job marketing, training, benefits, and more.

The COVID-19 pandemic has brought a tremendous amount of uncertainty to the travel industry, including the revenue performance discipline, with many accommodations resting their success – and in some cases survival – in their revenue managers’ ability to effectively anticipate market trends. While this is a challenge unlike any other, it presents the opportunity for revenue managers to demonstrate the value you provide to broader travel industry.