Hotel Revenue Post-Crisis
The Hidden Cost of OTA Overdependence
Online travel agencies have become one of the most influential forces in modern hospitality distribution. For independent hotels, OTAs provide visibility, reach, and booking volume that would otherwise be difficult to achieve independently. However, what begins as a useful marketing channel can quietly evolve into something more problematic: dependency. When a large portion of bookings originates from third-party platforms, hotels gradually lose control of their revenue strategy.
Read


