Revenue Management Software
OTA Dependency Is Quietly Eroding Independent Hotel Profitability
Online travel agencies have become an essential distribution channel for hotels worldwide. They provide reach, visibility, and booking volume. But for many independent hotels, OTA reliance has quietly evolved into dependency. That dependency comes at a cost. Commission structures, loss of pricing control, and restricted access to guest relationships gradually erode profitability and brand autonomy. Independent hotels that want sustainable growth must rebalance this equation.
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