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    Hotel Revenue Management

    Elevating Hotel Sales with the Power of Electronic Marketing

    In today's fast-paced digital world, where first impressions are everything, hotels must position themselves with captivating images that evoke the desire to visit. In the hospitality industry, the saying, "people buy with their eyes," holds more truth than ever. The initial images that prospective guests see are pivotal in their decision-making process. The visuals provide the first taste of the experience, making it essential to deliver a positive and appealing first impression.
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    Hotel Revenue Management

    How RevOptimum Transformed the Porto Vista Hotel

    Behind every thriving hotel, there stands a proficient revenue management company. In the case of the Porto Vista Hotel, that company is RevOptimum - a hotel revenue enhancement firm that propelled the Porto Vista Hotel into the spotlight, achieving revenue growth surpassing 60%, an unprecedented milestone in the hotel's history.
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    Hotel Revenue Management

    Don’t Change My Rate! An OTA’s Battle Versus Independent Hotels' Rates

    An overview of the rate parity issue between the OTA’s versus independent Hotels and how it continues to cause debate. After Booking.com created the promotion to override hotel direct rates, all OTA’s followed the lead, freeing them up to dictate their own rates, against independent hoteliers. This causes chaos in rate parity and inequality in direct Hotel rates. Independent Hoteliers are fed up with the issue and requesting penalization for these OTA companies.
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    Hotel Revenue Management

    Differences in Revenue Management for Luxury Resorts & Boutique Hotels

    Luxury resorts and boutique hotels are two distinct types of properties in the hospitality industry. They both cater to high-end clientele but differ in size, amenities, and guest experience. As a result, their revenue strategies also differ.
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    Hotel Revenue Management

    Why Revenue Management is Key for Caribbean Hotels

    Revenue management is a critical component of the hospitality industry, especially in the Caribbean, where tourism is a powerful economic driver. Revenue management has become increasingly important in recent years as hotels and resorts seek to maximise profits and maintain a competitive edge in a crowded market.
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    Hotel Revenue Management

    8 of the Latest Hotel Revenue Management Trends

    Hotel revenue management is a crucial aspect of the hospitality industry, involving data and analytics to optimise pricing, inventory, and distribution strategies to maximise revenue and profits. Frankly, revenue management strategies that were effective in the past may not be as effective today, as hotels need to adapt to new trends and emerging technologies to stay ahead of the competition.
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    Hotel Revenue Management

    What Hotel Guests Want

    All guests have a specific level of expectation when they plan to stay at a hotel. What does it take to make guests happy? What do guests really want? These are important questions. We all know that guests only return if they are satisfied. Hence, if guest reviews can be critical, as we know they are, how do you optimise the guest experience? Regardless of the number of amenities your property has or what kind of experience you provide, it is critical to ensure guests are excited about the hotel they are planning to visit.
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    Hotel Revenue Management

    4 Ways Guest Data will Help Hotels Transform Guest Experience

    Travel predictions and trends indicate domestic and international travel surges for 2023. And this brings new opportunities for hotels - especially in digitising hotel operations. For half a decade, the travel and hospitality industry has been trying to incorporate technology to enhance how it interacts with its customers. Let's learn about the 4 ways you can successfully use guest data to transform their experience.
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    Hotel Revenue Management

    Introducing RevOptimum's New Revenue Management System

    RevOptimum offers an innovative RMS that allows independent hotels to increase their revenues at the level of the major hotel chains. For years, large hotel chains have had the technology and budgets to create a strong presence in the hotel industry to obtain significant market share. Now, independent hotel operators can better compete in the hotel business by applying the new RevOptimum RMS to earn the same market share as large hotel chains.
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    Hotel Revenue Management

    4 Tips Hoteliers Need to Take in 2023

    After the lowest couple of years in the history of the hotel and travel industries, 2022 gave hotels rejuvenation. However, the craze from pent-up demand will only go on for a short while. Looking ahead to 2023, hoteliers and revenue managers must watch for the major trends in hotel travel coming in the new year. Read this article for 4 tips any hotelier should take with them into 2023.
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