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    Hotel Revenue Post-Crisis

    AI Is Changing Hospitality — But It’s Not Replacing Revenue Expertise

    on December 30, 2025 | By Connor Frothingham
    How smart hotels will grow revenue in the age of artificial intelligence
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    Hotel Revenue Post-Crisis

    The 7 Visibility Problems Costing Independent Hotels Thousands Every Month

    on December 4, 2025 | By Connor Frothingham
    Independent hotels are not losing revenue because of price. They are losing it because travelers cannot find them. Here is how to fix visibility fast.
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    Hotel Revenue Management

    The Real Reason Independent Hotels Lose Direct Bookings (And How to Fix It Fast)

    on November 13, 2025 | By Connor Frothingham
    Independent hotels aren’t losing direct bookings because their rooms aren’t good enough. They’re losing them because travelers never see them in the first place.
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    Hotel Revenue Management

    The Bottom Line Question: Why RevPAR is No Longer Enough

    on October 28, 2025 | By Mia Belle Frothingham
    The traditional success metric for hotels, RevPAR (Revenue Per Available Room), is a necessary calculation, but it often paints an incomplete, or even misleading, picture of financial health. It measures the top line without accounting for the true cost of acquisition or the full value of the guest.
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    Hotel Revenue Management

    Which Tech Stack Is Worth Investing in for a Boutique Hotel?

    on October 3, 2025 | By Mia Belle Frothingham
    Boutique hotels are under increasing pressure to do more with less in this day and age. With OTA commissions eating into margins, guest expectations rising, and staff bandwidth stretched thin, a well-integrated tech stack isn’t a luxury - it’s a necessity. But with so many tools flooding the market, how can an independent hotelier decide what’s truly worth the investment? Here’s a breakdown of the four foundational tech systems every boutique hotel should prioritize—and how to ensure they work together to drive real revenue results.
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    Hotel Revenue Management

    How Independent Hotels Can Outperform OTAs: Proven Strategies

    on September 22, 2025 | By Mia Belle Frothingham
    For years, Online Travel Agencies (OTAs) like Expedia and Booking.com have been both a blessing and a curse for independent hotels. They provide invaluable visibility and a stream of bookings, but at a cost: high commissions, a loss of guest data, and a diluted brand identity. But what if you could change the game? The most successful independent hotels today are not just coexisting with OTAs—they are outperforming them by mastering the art of direct bookings. It’s about building a strategy that leverages your unique advantages to attract, convert, and retain guests directly. Here are proven strategies that can help you regain control, boost profitability, and build lasting guest relationships.
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    Hotel Revenue Management

    Revenue Management vs. Profit Optimization: What’s the Difference?

    on September 2, 2025 | By Mia Belle Frothingham
    In today’s evolving hospitality landscape, hoteliers are constantly looking for ways to maximize returns. Two terms often come up in these conversations: revenue management and profit optimization. While they are closely related, they are not the same thing. Understanding the difference can help independent hotels unlock higher performance, make smarter decisions, and ultimately drive more sustainable growth.
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    Hotel Revenue Management

    5 Smart Ways to Reduce OTA Dependency – And How HotelFuse Will Change the Game

    on July 21, 2025 | By Mia Belle Frothingham
    1. Revamp Your Website: Make It Bookable, Fast, and Irresistible Your website isn’t just your digital brochure—it’s your best direct sales channel. Yet too many hotel websites are slow, outdated, or hard to book on mobile.
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    Hotel Revenue Management

    A Risk-Free Way to Boost Hotel Revenue in 2025: No Contracts, No Upfront Fees

    on July 11, 2025 | By Marisol Frothingham
    If you’re a hotel owner or general manager, chances are you’re always looking for ways to increase your revenue without stretching your team too thin—or draining your budget on expensive consultants or inflexible contracts. At RevOptimum, we believe hotel revenue growth should be accessible, performance-driven, and results-focused—with no risk attached. That’s why we’ve launched a new way to partner with hotels that’s built on one simple idea: we only grow when you do.
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    Hotel Revenue Management

    AI vs. Human Touch in Hospitality

    on June 23, 2025 | By Mia Belle Frothingham
    It’s a conversation that’s been brewing for years: Can AI ever truly replace the human touch in hospitality? And now, with the explosive growth of generative AI tools—especially in travel search—we’re entering a new chapter. Hotels aren’t just competing on Google anymore. Travelers are using AI-powered search engines (like ChatGPT, Google’s Search Generative Experience, and Booking.com’s AI concierge) to plan trips in more natural, conversational ways. And guess what? Your hotel’s website content is now your first salesperson. Let’s unpack why that matters—and how to use both AI and authentic human connection to win more direct bookings.
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