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Hotel RMS Selection, Setup & Optimization for Independent & Boutique Hotels

A Revenue Management System (RMS) can either unlock significant revenue growth—or silently limit your hotel’s performance if implemented incorrectly.


Most hotels invest in RMS technology but fail to configure, calibrate, or align it properly with real-world market dynamics.


RevOptimum ensures your RMS is not just installed—but fully optimized, strategically aligned, and continuously fine-tuned to maximize pricing accuracy, demand forecasting, and profitability.


We provide national RMS selection, setup, and optimization services for independent and boutique hotels across the United States.

Founder-Led Since 2008 • $2 Billion+ in Proven Hotel Revenue Growth • Nationwide

Founder-Led National RMS & Revenue Expertise Since 2008

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Since 2008, RevOptimum has helped independent and boutique hotels across the United States implement and optimize revenue management systems that drive measurable financial results.


Led by Scott Frothingham, our team has contributed to more than $2 Billion USD in hotel revenue growth by aligning RMS technology with real-world pricing strategy and demand behavior.

Why RMS Investments Fail Without Proper Strategy & Setup

Many hotels underperform even after investing in RMS technology:

  • Incorrect system configuration and setup
  • Poor calibration of pricing algorithms
  • Lack of alignment with market demand
  • Over-reliance on automated decisions without strategy
  • No ongoing optimization or performance monitoring

 

An RMS without expert oversight can lead to inaccurate pricing and lost revenue opportunities.

How RevOptimum Selects, Configures & Controls Your RMS

RevOptimum ensures your RMS becomes a high-performance revenue engine—not just a tool.

 

We manage:

  • RMS selection based on your hotel’s size, market, and goals

  • Full system configuration and calibration

  • Pricing strategy alignment with RMS algorithms

  • Demand forecasting model optimization

  • Integration with PMS, CRS, and channel managers

  • Continuous system tuning based on real-time data

We don’t rely on the system—we control it.

How We Actively Optimize Your RMS Every Day

  • Daily pricing validation and adjustments

  • RMS recommendation monitoring and overrides

  • Forecast accuracy improvements

  • Demand signal analysis and response

  • Competitive positioning alignment

  • System recalibration based on performance

  • Continuous testing of pricing strategies

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Our Proven RMS Implementation & Optimization Process

1.

RMS Evaluation & Selection

2.

System Setup & Configuration

3.

Pricing Strategy Alignment

4.

Performance Monitoring & Calibration

5.

Continuous Optimization & Revenue Growth

The RevOptimum Advantage: RMS + Strategy + Execution

  • Founder-led revenue system expertise

  • Deep experience across leading RMS platforms

  • AI-powered pricing and forecasting systems

  • Real-time monitoring and optimization

  • Integration across full revenue ecosystem

  • Customized approach for each property

"Unlike RMS-only providers, RevOptimum combines technology with human expertise and daily execution—ensuring your system produces real financial results."

RMS Platforms We Master

RMS:Duetto • IDeaS • Atomize • BEONx • Pace • RoomPriceGenie
Integrated Systems:PMS • CRS • Channel Managers • Booking Engines
Analytics & BI:Lighthouse • STR • Kalibri Labs
Proprietary:RevO® Revenue Optimization System
Hotel Rate Strategy Reports®

Measurable Revenue Impact from RMS Optimization

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Increased ADR and RevPAR

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Improved forecast accuracy

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More precise pricing decisions

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Higher occupancy consistency

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Reduced pricing errors

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Increased profitability per room

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Faster response to market changes

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Proven at Scale Across the United States

RevOptimum supports independent and boutique hotels nationwide, optimizing RMS performance across diverse markets while maintaining consistent revenue growth.

Trusted by Hotel Owners and Operators

 

"Our clients rely on RevOptimum to transform RMS systems into powerful, revenue-generating engines."

Direct Answers to Critical RMS Questions

Do I need an RMS to increase revenue?

Not always—but if you use one, it must be properly configured and managed.

Yes — we optimize your current system before recommending changes.

Yes — we actively validate and adjust recommendations to align with real-world demand.

No — strategy and execution are required to make it effective.

Leadership, Authority & Proven Expertise in RMS Optimization

RevOptimum has been implementing and optimizing revenue management systems since 2008, helping hotels across the United States maximize revenue through strategic system alignment and execution.

 

About the Founders

Scott Frothingham

 

Founder and CEO

 

Pioneer of Remote Hotel Revenue Management. Increased more than $2 Billion USD in hotel revenue.

Marisol Frothingham

 

Co-Founder and COO

 

Creator of proprietary revenue systems and pricing strategy frameworks for independent hotels.

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Unlock Your Hotel’s Full Revenue Potential

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